WhatsApp, one of the world’s most popular messaging services with a user base of over 1 billion is currently planning a new feature that will allow businesses to get in touch directly with the WhatsApp user base.
WhatsApp for Business will allow small businesses to download a different version of messaging app and engage with a large number of users
The Facebook-possessed informing application has begun confirming business accounts and is setting up an independent application for companies to talk with clients, as indicated by an as of late posted page covered up in its help site and an examination of the application’s code.
In the help page, titled “Verified Business Accounts” WhatsApp explains that it will show a green checkmark beside clients when it has affirmed that the telephone number related with their record has a place with a business.
“WhatsApp is investigating routes for you to speak with the organizations that issue to you,” as per the help page. The page includes that “business confirmation is presently restricted to few organizations taking part in a test case program.”
Independently, WhatsApp seems, by all accounts, to be preparing an independent application for corporate clients, as indicated by a code examination by WABetaInfo , a site that has dependably revealed up and coming WhatsApp includes previously. The application just seems to deal with Android telephones until further notice.
It’s unclear if the different application is right now accessible to any early WhatsApp business partners. Proof in the code for the first WhatsApp application proposes organizations will have the capacity to utilize the new application to send automated customer support messages like they can in Facebook Messenger.
A WhatsApp representative declined to remark on its confirmed business program or plans for a standalone app for business.
Facebook purchased WhatsApp for $19 billion out of 2014, however presently can’t seem to create any income from the application’s more than one billion clients. But the social networking giant appears to be growing more focused on making money from the chat app. Opening up WhatsApp to organizations to use for client support could be one path for Facebook to make profit off it.
Not long ago, Facebook appointed one of its promoting executives, Matt Idema, to be WhatsApp’s head working officer. WhatsApp has likewise indicated that it’s thinking about propelling distributed instalments in India, its biggest market.