The latest link-building methodology to come into question is guest posting. Guest posting is when you write a piece of content and publish it on another website with a link placed back to your site. On high quality sites this is still a very good link-building method but the majority of this methodology has now became very low-quality and spammy which has led to many of the industry gurus to advise against using guest posting as a link building strategy. You now need to ask the question “is my marketing company using guest posting and guest blogging as a link building strategy?”
According to a recent Google posting it is said that guest posting is not a good practice unless it is done in the right way. He said the webspam team now looks at guest posting in a very dim light and only the very highest quality of post is likely to be deemed suitable.
A Typical Link Building Methodology
The strategy would start by identifying blogs that were related to the client’s niche. Once we had found these sites we would then offer them a guest post with the clause that the post would have to have a link back to the client’s site. Generally, we would normally get the articles posted on a domain authority ranging from 0-40 with the odd exception where we could get an article published on a domain authority higher than 40.
Suggested New Link Building Methodology
According to Google’s announcement, it is important to develop a more holistic approach. Google has always maintained it wants to reward sites that have either earned links or gained links naturally through great pieces of content rather than gained links through recycled, general pieces of content. Google has suggested that the best link-building methodology is producing brilliant content that will gain you natural links.
The best approach does just that by combining brilliant content with social media, content marketing, interactive content marketing campaigns and infographics. This will help in gaining those natural links Google is looking for, increase traffic to your site as well as expand your brand reputation online.
This new methodology will help to ensure you manage your whole online marketing campaign. As a result of this new approach, you will also reach a new audience who will be interested in your services.
With this new approach, you will gain numerous benefits. This includes gaining high quality links via content people want to link to, promoting your brand across various social media platforms and ensuring your site will not get devalued or penalized by Google which will cover your long term future. As a result of this you should be asking your marketing company what their link building strategy is.