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Wal-Mart joins with Google to deliver voice-enabled shopping to beat AMAZON:

Wal-Mart has announced plans to collaborate with Google’s Home device to offer voice shopping. Wal-Mart, the world’s largest retailer, seems to be keeping a close eye on Amazon, whose smart speaker, Echo, has met with success nationwide.

Starting in late September, Walmart will make hundreds of thousands of items available for voice shopping via Google Assistant. You’ll be able to link your Walmart account with Google to get personalized shopping results from your past purchases at the retailer via its Easy Reorder feature.

Google to let shoppers order hundreds of thousands of items on through Google’s voice-activated assistant, either on the Google Express app on a smartphone or via a Google Home device.

Walmart says it will have more items available than any other retailer on Google Express. Categories will include clothing, non-perishable groceries, and household staples. What’s also new:  Walmart customers can link their accounts to Google, personalizing the service.

It will quickly locate the brand, size and amount of a household good that the customer previously bought, or make suggestions based on those past purchases. Shoppers who have Google Home can then reorder those items by saying a simple phrase like “Towels,” rather than typing it on a keyboard.  But customers can only complete one transaction at a time, from order to purchase, via the voice feature.

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