Twitter has launched a new method of advertising called Website Card. Website Card will be available to all advertisers on mobile and desktop. It enables marketers to exhibit rich content from a website on Twitter. This is similar to the Lead Generation Cards that is being introduced last summer, but Website Cards are meant to drive traffic to a specific page on a website.
Website Card is a new method of advertising that helps advertisers to easily surface website content within a Tweet and drive relevant traffic to any page of their site, such as their product page, home page, or an important blog post.
This card permits users to discover interesting content easily while giving advertisers the ability to drive a higher volume of URL clicks since users are able to preview an image, related context and a clear call to action in their timeline before tapping.
When tested, Website Cards have shown more engagement and click through rates and lower cost per click levels, compared to similar tweets containing an image and a link.
Twitter Help Center will guide you more on Website Cards.