Relevant content is integral for increasing your website popularity. Once you are done with researching on understanding what it is that your audience is looking for and then developing a great piece of content, the last thing you want to do is to make sure that you’re getting your content in front of the right people at the right time. This isn’t always a numbers game quality and relevance is the key here. There are two types of promotion:-Paid promotion and Organic promotion. Both of these are important for success of your content.
Reaching out to the right people can earn you great returns on your content. The only issue is: How to reach them? Stop mass emailing blogs about your content, instead be more targeted. You will gain much better response if you tailor your content to a particular individual that you feel would benefit with the content, and have the ability to link to you from a high-authority website.
Two of the most cost-effective advertising platforms are reddit and StumbleUpon. You can hit thousands of people and, more importantly, generate thousands of visits to your content through these platforms. Within reddit, you will likely pay around $0.25 per 1,000 impressions within a targeted subreddit focused around your niche. Within StumbleUpon, you can pay around $0.15 for a unique visit to your content from a visitor interested in the type of content that you’re producing.
Alongside this, you can make use of both Facebook and Twitter advertising to target your content at specific individuals. Similarly, you can always set up a remarketing pixel within your client’s website that will allow you to display Facebook ads to people who have visited their website before.
Targeting users who have already been exposed to your brand is a sure-fire way of increasing your conversion rate, and it works really well when you’re promoting a new piece of content. Likewise, you’ll want to push out any Facebook and Twitter ads through to your mailing list (if you have one).
The goal of the paid advertising is to hit as many relevant people with your content across as many different channels as possible. If you’re displaying an ad to them on Facebook, make sure that you’re doing the same on Twitter as well, and keep a clear call-to-action on the ads. The more refined and targeted you can be, the higher the likelihood that you’ll get a conversion from them.