A Blog, whether it is your company’s or your own personal one, it is the reflection of your business or yourself. But you are not single, there are thousands doing the same. There are millions of WordPress sites, and an active blog is necessary for successful SEO initiative. From the millions of blogging platforms in the Internet how will you make your blog stand out? A compelling content can make the job easy for you. Posting latest news is the best trend. If you have more information on the same news that is been flashed on all news sites and blogs, just spruce up your post and make it more interesting.
Write on current and happening news items. Entertainment news and controversy pertaining to celebrities sell like hot cakes. Make sure you choose a topic you are familiar with. Never post a content of which you have no knowledge else it would point out like a sore thumb.
Starting a headline with “How To” is the best way to capture your readers attention. If they see that your blog can solve their problem, then surely they will come to you again.
Every business declares to be industry leaders, or experts. But people want proof; they want to see it in black and white. Being able to solve problems for your visitors show that you are a specialist in the field. And thus you gain trust.
Your blog should be your means to build brand awareness, authority, credibility, and trust. It should drive traffic, leads, and sales. If it’s not doing that for you yet, it’s time to get strategic and competitive.
Surpass your competitors by being better than them. These tactics would help you achieve that.