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Tips on Pay-per-click and Google Adwords



What Is Pay-per-click?

Pay-per-click (PPC) is a model of digital marketing in which advertisers pay a fee each time one of their ads is clicked. It is a way of buying visits to your site, rather than attempting to “earn” those organically. Search engine advertising is one of the most popular forms of PPC. Here an advertiser can bid for ad placement in search engine’s sponsored links when someone searches on a keyword that is related to their business offering.

Once your ad is placed on Google’s search page, you have to pay a small fee to Google each time a visitor clicks the ad from Google and reaches to your page.

 What is Google AdWords?

Google AdWords is the best and most popular PPC advertising system in the world. The AdWords platform usually enables businesses to create advertisements that prop up on Google’s search engine and other Google properties.

AdWords operates on a PPC model, wherein users bid on keywords and do the payment for each click on their advertisements. Every time a search is initiated, Google digs into the pool of AdWords advertisers and opts a set of winners to appear in the much valued space on its search results page.

In order to benefit most out of your pay-per-click marketing campaign, you need to pursue a few practices. AdWords management software and WordStream’s keyword helps you accomplish all of these vital steps, from keyword research to AdWords bid management.

  •  Find out all the traffic-driving keywords and potential traffic sources
  • Create closely related keyword groups
  • Allot your budget with AdWords bidding strategies and AdWords bid management
  • Designate negative keywords
  • Design advertisement text that relates to your Ad groups keywords
  • Make landing pages that are pertinent to your keywords and Ad text
  • Continue the process daily

These formulas would raise your AdWords click-through rate and keyword Quality Scores. By increasing the score, your account will witness less first-page bids, and you’ll be able to pay less for a better ad position in Google’s sponsored links.


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Mr. Kumar MS is a Digital Marketing Speaker & Trainer, he provides you tips on measuring success of Digital marketing. His excellent knowledge will help you to become an Internet marketing expert. He is the founder and Mentor of National Institute of Digital Marketing-Bangalore, Has Trained more than 4000+ professionals on Digital Marketing Techniques, he can be reached at
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