Optimizing a website with off-page SEO techniques is equally important as optimizing a website for on-site SEO. There are many areas outside of Google where people reach to locate, so as to make sure that you are marketing to those areas as well as to the search engines.
The best off page optimization technique to build brand awareness, establish authority on a topic and drive traffic to your website is through social media. YouTube, Twitter, Facebook, LinkedIn, Google+, Pintrest and many other platforms are out there just waiting to hear from you!
The debate over whether link building is effective or no has been on for a long time. Genuine link building is always permissive and effective. It is extremely significant that only QUALITY links flow to your site. Building links in haste leads to poor quality sites linking back to yours, Google would brand your website as a poor quality site.
Tips for Good SEO
Always write quality content that is meant for reader and not rankings.
Use keywords that are closely related to your topic that offers a high search volume with a low competition rate.
Find latent Semantic Indexing (LSI) keywords related to your keywords. Mix these keywords with your primary keywords to generate more attention on the major search engines.
Create attractive and relevant titles for the content. Use only quality links to your site for best SEO results.
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