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Things to remember before launching a website

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Building and launching a website are two different tasks. The task list could seem endless to the uninitiated, with everything from SEO to analytics demanding your attention. Each element to an energized launch is vital to success; they stay together like a house of cards. If you fail to execute one element tactically everything could come crashing down.

Here is a comprehensive list of some of the most critical tasks in the launch of a website. Shackle these elements before releasing your business into the world.

Site metrics provide a clear view into your site’s workings. Analytics could help you maintain a successful site. Set up Google Analytics or a similar service so you can track things like website traffic, unique visitors, number of page views, and bounce rates.

Creating and maintaining a excel spreadsheet can help you set benchmarks and observe trends over a period of time.

Register your website on Google and Bing webmaster tools

SEO is one of the major marketing components of your site. Tracking your site via these webmaster tools would help you track the pulse of your site at the popular search engines.

While the metrics here are often anything but foolproof, it is imperative to know how the search engines view your content.

Canonicalization

Once the domain name is selected, your next step is to decide how this will appear. Your main choices are as follows:

http://yourwebsite.com

http://www.yourwebsite.com

http://www.yourwebsite.com/home

http://www.yourwebsite.com/index

Google and company do not support any one selection; your job is plainly to be consistent. If your logo links to one URL and your Home button another, that’s tracked as two separate URLs by search engines, and can cause all kinds of troubles. Decide what feels right for your business, and stick to it.

Crawl your site before launch

  • No matter how scrupulous your developers are, almost every site has mistakes. Use a free tool like GSiteCrawler to rule out broken links and related errors before your users discover them first. Once you launch, these issues can remain unfixed, damaging your SEO.

All browsers are not created equally, and your website must prove to run on all combinations. This includes mobile and tablet testing too. Browsers that have more than two percent of the market share include Internet Explorer, Firefox, Chrome, Opera and Safari

Provide unique title tags and meta descriptions

Make sure your title tags and meta data reflects your keyword and overall SEO strategies. Each page should contain unique data describing the content found within.

Set-up RSS Feed Analytics

There are chances that your site will have some form of data escorted through an RSS feed; if that’s the case, be ready to track this out of the gate. The commonly used tool is Feedburner, and it works great. Don’t use the reader counter originally, however — it can be disappointing to your early adopters to see “zero readers” noted. Apply this portion once you have a fair amount of traction.

 Build your e-mail list

Usher at most traffic the day you launch your website. The best way to do this is by creating e-mail list of colleagues and friends. Your e-mail should be friendly, short and politely asking for a feedback.

 Tag your critical actions

Identify what are the actions most crucial to your business’ success, and tag them for tracking purposes throughout your site. These could be linked directly to your Google Analytics for easy metrics analysis. This allows you to view how efficient your site is in facilitating users to take your desired actions, and will alert you to fall-offs and upticks over time.

 Post-Launch Tasks

There’s a list of must-haves once your site is launched like Robots.txt file, 302 and 301 redirects, 404 page, Analytics, XML sitemaps, all forms, registration, shopping carts and proper liking of www.yourwebsite.com and yourwebsite.com URLs.

 Set up your social accounts

When it is time to market the website, set up business profiles on all major social networking platforms. Be through on before including your contact information and try to keep these profiles fresh and updated.

 Test website speed

It’s essential that your site loads easily. Test the site speed after launch and after every update that you make on the website.

 Launch Your Marketing Campaigns

In order to enter into marketing campaigns use things like Google AdWords for, ad networks for ad buy, paid search campaigns, and your social media platforms for announcements across the board. Request your buddies to join a newsletter blast via your site and thus build a customer database. Make the world feel your presence and people will follow you.

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Mr. Kumar MS is a Digital Marketing Speaker & Trainer, he provides you tips on measuring success of Digital marketing. His excellent knowledge will help you to become an Internet marketing expert. He is the founder and Mentor of National Institute of Digital Marketing-Bangalore, Has Trained more than 4000+ professionals on Digital Marketing Techniques, he can be reached at skydreamconsulting@gmail.com.
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