While Mukesh Ambani-led Jio has announced plans to offer Internet-enabled feature phone for a refundable deposit of Rs. 1,500, Airtel is placing its bet on a full-fledged smartphone as it believes people would be ready to shell out a little more to get a loaded handset. He, however, did not say when the phones would be available for booking.
Reliance Jio had announced in July that formal bookings for Jio Phone would be opened by August 24. A source comfortable with the improvement said the new 4G cell phone – that will make a big appearance around Diwali – will come packaged with Airtel’s 4G association and “appealing” information and voice intend to charm mass market clients. The arranged double SIM 4G cell phone will wear a four-inch show, dual camera, VoLTE calling and a longer battery life. The Android handset will come with 1 GB RAM, said the source who wished not to be named. While the phone itself is expected to be available from September.
According to industry estimates, six million bookings have been recorded for JioPhone, that offers free voice calls and SMS forever. Unlimited data offering comes to Rs. 153 per month.
Airtel declined to comment on a detailed email questionnaire sent by PTI: “As a policy, we do not comment on market speculation,” the Airtel spokesperson said.
The company’s strategy to counter Jio offering is based on its belief that the Indian telecom consumer is looking for a large screen smartphone experience at an affordable price. Hence, Airtel’s new 4G smartphone bundled offering will target customers looking to upgrade from featured phones.
While the points of interest, for example, the name of the handset producers that Airtel is consulting with and the correct offers on an iron block are still under the wraps, it is learnt that Sunil Mittal’s organization will co-advance the 4G cell phone with the makers.
Other than this, Airtel additionally plans to offer its retail appropriation muscle to take the gadget to the majority. “The organization is conversing with different handset makers to bring a Rs. 2,500 to Rs. 2,700 Android-based 4G cell phone to the market around Diwali,” the source said.
Reliance Jio, which started accepting pre-bookings on August 24, was forced to suspend the process after a whopping over 6 million JioPhone units were pre-ordered in a matter of just three days. The delivery of the JioPhone is expected to start during Navratri festival starting September 21, according to a channel partner of Reliance Retail.