LinkedIn users now have a new forum on which to share their work experiences and build their professional brand. The social network has opened its publishing platform to its members, for the first time enabling them to publish posts greater than 300 characters.
The move, according to a LinkedIn blog post, enables users to learn from their peers by taking advantage of all of the “knowledge and expertise that has not yet been captured and shared.”
“When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the largest group of professionals ever assembled,” the blog post stated.
“Now members have the ability to follow other members that are not in their network and build their own group of followers. Members can continue to share their expertise by posting photos, images, videos and their original presentations on SlideShare.”
The new capability is starting out small — with 25,000 members — but will expand the capability to all members in multiple languages over the next few weeks and months to come.
The opening of its publishing platform is an extension of LinkedIn’s ‘Influencers’ section, a feature introduced in 2012, that serves up advice from successful and well-known business people such as Microsoft founder Bill Gates and Virgin Group founder Richard Branson and television personality Martha Stewart.
A number of new ‘influencers’ are also being added to the mix, the blog post announced. Financial expert and CNBC host Suze Orman, Morgan Stanley CEO James Gorman, Nissan CEO Carlos Ghosn and CEO of AOL Brand Group Susan Lyne.
LinkedIn said it will regularly evaluate its Influencers to “include only the most engaged, prolific and thoughtful contributors and to ensure that their expertise matches up with our members’ interests.”