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Importance of image optimization in search engine marketing

There is a wide range of search engine optimisation techniques such as content marketing, author ranks, long form texts and link


optimization of images in search engine marketing

building. Amidst all these methods image optimization is easy to overlook. But it is a Himalayan blunder. Image page views are massive. According to the 2010 status the daily page views on Google Images soared to 1 billion.

Right steps could ease the task of image optimisation. For this you should know what is image optimization. Image optimisation is mainly coding images to bring in more traffic to the website.

Search engines proffer separate searches for images, which is a grand way to drive people to your site. Google and Bing bots are also designed to crawl the image tags for regular searches, hence it is worth to use lots of photos with vivid text in every post. Image optimisation in the search engines is fairly easy to do, as long as you follow the right steps. Here’s how you can make it work for you.

The three ideal ways of optimising an image are picking a good filename, reducing the size of the file and using ALT texts. Give your heart and soul to these details, your images would definitely boost traffic to your website.

How to name your image

A file name is not a mere descriptor to designate your file; instead search engine considers it much more. A file name helps clue them into relevant pictures in search. So the best thing is to change the file name to the keywords you are targeting instead of retaining the machine uploaded file names that comprises some alphabets and digits (eg: DSCN5437).

If you are selling a cream that moisturises your skin, you can name the image file as moisturiser. But it is always advised to do a keyword research to gain a clear picture on what images would come up and what their product names are. A detailed file name could give you better visibility on search engines.

Proper use of Alt Text

Every uploaded image has an alt test attributed to it, which is separate from the file name. This essentially identifies a picture. Almost all content management system has a separate place for alt text. Unless you tell, a search engine cannot recognize an image. In order to show up your photo of a “yellow flower” on Google search to someone, your alt text must read “alt=yellow flower.

Reduce the file size

Load time could do wonders or can swindle your business. The surfers are increasingly becoming impatient, 3 seconds is the maximum a surfer is willing to spend on loading. So cut don’t the image size and reduce the loading time. Edit the images on photo editing software’s; do not rely on CMS’s reduction tool.

Here are some of the best photo editing tools available: Pixlr, PicMonkey, JPEGmini and Adobe Photoshop.

There are lot more way to gain extra traffic; writing a caption with descriptive keyword. Use JPG, GIF and PNG for your image as these are optimal file types. Employing a variant file could affect the traffic flow.

Stay consistent; don’t cram an optimised photo onto an irrelevant page. Google values high quality content, all the optimization techniques in the world wouldn’t help you, if you stuff an image on an inconsistent surrounding.

If your site uses image pop-ups or JavaScript galleries, you will require using a Google Image Sitemap, which will guarantee that the images are listed on your site even if they’re not on the webpage source code.

It’s always helpful to mould your policy to your CMS. Different ones have different options for optimization of image.

Even with all the other new SEO tactics gaining grip every day, image optimization is still a very smart, proven way to improve traffic to your site. Don’t discard it for the reason that some other techniques have ascended to the heights.

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Mr. Kumar MS is a Digital Marketing Speaker & Trainer, he provides you tips on measuring success of Digital marketing. His excellent knowledge will help you to become an Internet marketing expert. He is the founder and Mentor of National Institute of Digital Marketing-Bangalore, Has Trained more than 4000+ professionals on Digital Marketing Techniques, he can be reached at
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