A Meta title is the title that is displayed by the browser generally on top of the computer screen. It tells the reader what page they are on. Meta title is vital for helping the page rank higher in search engine returns. It tells a reader what page they are on. Meta titles are “read” by search engine robots and seen by site visitors. Title tags also play a key role in making the people decide whether to visit your site when it shows up in the search results. The title tag should contain important keywords to help the search engine determine what the page is about. Always remember to write title tags for humans; format them for search engines.
Tips on writing Meta Titles
- Tile tags should contain maximum of 70 characters, including spaces.
- Important keywords should be placed first on the title tag.
- Use pipes | to separate main (keyword) phrases. Do not use commas, underscores, dashes or any other punctuation.
- Keep important phrases simple and short.
- If your company name is important in keyword put it in the first few words, if it is not significant then put it at the end.
- Title tags should be different on different pages.
- Do repeat keyword ideas in different words. Do tie these phrases to your content and other Meta data.
- Use initial caps throughout the title.