Google Plus is social networking site, which is used at most for SEO purpose. It was launched in 2011. On this social media platform by Google, you can create a personal account, a business page, add people to circles or manage hangouts. Google + provides various advantages related to search engine optimization.
Stories or posts shared on Google plus gets indexed instantly by Google. Hence, you can use Google Plus in making instant indexing.
Google Plus is fast growing with a network of over 400 Million people. Sharing a post on Google Plus would increase the chances of higher visibility and user engagement.
You can get plus ones which are calculated as a ‘vote’ towards the quality of content present on your site. Quality content that are voted by people are ranked high on the search results.
You can create Google Plus pages for your Company or Brand
Getting a Google + Badge would help your page attain maximum visibility and maximum followers.
Pages that are recommended by you would show higher up on your search results when keywords related to the web page are searched. This would help your acquaintances to notice content recommended by you more easily. Post visibility spirals up thereby helping in SEO efforts.
Rich snippets can do wonders. It can make your social share look splendid and would help in getting more user engagement and visibility. The greater visibility helps in getting greater traffic and backlinks.
Linking to your Google plus profile from the any of the web page that contains articles written by you can lead to the passing of the author rank. The more the author rank, the higher the chances that articles written by you would rank higher on Google.