It does seem that Google is always updating, but really in the end it does come out being for the good of websites and searchers alike. This particular update seems to be similarly beneficial, but just what is it? Google is going to be issuing a new update in April that focuses completely on mobile users and searchers. More people seem to be checking their favorite sites on their smartphones or tablets, which is making Google realize just how important an update is for mobile users.
This is an incredibly large update – so large that Google wants to make sure everyone knows and can prepare before the change is issued! Let’s take a look at this mobile update in detail to help you know what to expect and how to prepare your site for the impending changes.
Why is Google Focusing on a Mobile Update?
I already covered this briefly above, but the reason they are focusing so hard on mobile is because mobile usage rates are growing quickly. Take a second to think about it. When you go on the subway, stand in line at your favorite eatery or go to a concert, what do you see? People on their smartphones with their faces lit up eerily by that blue light. Google wants to make sure its users can have a great user experience when searching on mobile devices, and, therefore, are making it imperative for your site to be mobile-friendly.
Will this Impact Your Site?
It will only impact your site if you are not already mobile-friendly. However, according to the Moz article I shared above, this update should not and will not impact your desktop rankings if someone searches from their computer. You’re in the clear with that! You will get penalized when it comes to mobile searches, though, which will steadily become detrimental as time progresses.
An interesting aspect that Search Engine Land points out is that you need to make sure all web pages on your site are mobile-friendly. This algorithm will go page by page, and if you have ten pages that convert to mobile and ten that don’t, you will see penalties for those ten non-mobile pages. This is quite disconcerting to many different businesses, especially if they don’t know if their websites are mobile-friendly.