There are more than 259 million members of the social network across 200 countries. This makes it a great place to connect with customers and find new potential leads. Research from LinkedIn even suggests that people who interact with a business on the social network are 50 percent more likely to purchase its products.
Too many businesses have overlooked this powerful social media tool. Here are five ways you can make the most out of your LinkedIn account to connect with consumers and generate more leads for your company.
Create a strong company and personal page
As an executive, it is a good idea to have a complete profile, not just for your business, but for yourself as well. You can share company news on your own personal page, but it is also a good idea to use your own page to connect with people you know personally.
Connecting with people you know from companies you have worked for in the past will help you grow your own network which, in turn, will also help grow your company page.
Your company’s LinkedIn page is a good place to reach out to your customers and ask them for suggestions. When you are turning to your target audience for recommendations, you can get fresh ideas for products and services they want to see. You can also use it as a platform to bounce your own ideas off of your loyal customers to see what they think of your brainstorming.
Give your followers an inside look at the company
Many businesses use a blog to help their fans and followers get more information about the company and its products as well as helpful information that is relevant to the brand.
If your company doesn’t have the time to invest in blogging, you can use your LinkedIn account to help give people a view of what’s going on with your company. You can write posts about upcoming events, fundraisers, product launches and other business-related news.
These kinds of posts help you build a deeper relationship with your clients and potential employees.
People like fresh content and information (so does Google) so make sure you are updating your LinkedIn posts frequently. More current information can help you rank higher in search results. Make sure you are posting on a regular basis to keep your page interesting and relevant.
Make more connections
LinkedIn is a great tool for networking with other people and businesses. You can find more potential leads when you look at the contacts of your employees and current customers. You can request an introduction to these potential leads or make contact directly by sending a message on your own.
Do not be pushy when you ask your employees and customers to help you connect with the people in their network. You want to create organic relationships without appearing to be self-serving and demanding.