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Blog / Digital Marketing / Featured Slider / Social Media Marketing

Facebook Chat Bot

                                                                                                                                                                                                                                 As Facebook says in its blog, “bots can provide anything from automated subscription content like weather and traffic updates, to customized communications like receipts, shipping notifications, and live automated messages all by interacting directly with the people who want to get them.”

How is this significant?

For long, a lot of companies have been talking about how the messenger is becoming the platform of late. Just see your own behaviour, messengers — maybe just one, or many — are among the most used apps on your phone.

If you are a regular user of Facebook Messenger, you will be able to do everything from getting an appointment with your doctor to hailing a cab. And you will be able to create bots that send out regular updates from your side, maybe about where you are.

Having had a look in at some of these technologies, companies are thinking of creating bots that could, for instance, send regular updates to a doctor about the vitals of a patient who is critical.

There are already bots doing this in case of power lines or servers located in remote parts of the world. The opportunity for a company like Facebook would be in monetizing this space, maybe at the cost of apps. For instance, while you can use the Burger King apps to order food, you can even ask the bot about the menu and even get customized deals. Facebook could potentially get a cut in all these transactions

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Mr. Kumar MS is a Digital Marketing Speaker & Trainer, he provides you tips on measuring success of Digital marketing. His excellent knowledge will help you to become an Internet marketing expert. He is the founder and Mentor of National Institute of Digital Marketing-Bangalore, Has Trained more than 4000+ professionals on Digital Marketing Techniques, he can be reached at skydreamconsulting@gmail.com.
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