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Essential Tips on Email Marketing


Email Marketing

Email marketing tips would help you in building a good marketing campaign. A good email marketing campaign offers a combination of quality content, steady delivery and attractive promotion of your company. Marketers create opt in lists only to blast them with promotions which leads in low readership and a high opt out rate. This has created an impression on many marketers that e-mail marketing isn’t as effective as it used to be because of people’s horror of spam. However, gentle promotion of products and services by focusing on value and consistency; you can at least double your income with email marketing.

Offer Valuable Content

An email should be long and descriptive. It is believed that if you give away too much of description you no longer have to purchase the product. But it is not so, by making your e-mails 600 or even 1,000 words long, you add so much value for your subscribers that they begin to recognize you as an authority and look forward to your e-mails.

During this process, they are likely to buy your products with the assumption that the information you’re giving away is as good as it is that the information you’re selling will be phenomenal.

Be Consistent in Email Marketing

By creating an impression to your subscribers that you are consistent in offering valuable material to them will help them trust you as a responsible merchant. Follow a regular pattern in sending emails like once in a week, thrice in a month or whatever it is, so that you trigger anticipation in the readers mind. It is also a good idea to have auto responder messages follow up on a weekly or biweekly basis.

Try Tasteful Promotion

If you’ve been regular in sending valuable contents to your subscribers, you’ll only need a little tasteful promotion to monetize your list. As a good rule of thumb, make your newsletters about 90% valuable information and 10% Company promotion. Apart from this, send out at least one strictly promotional email once a month. The best e-mail marketing promotions are those that don’t appear as promotions from any angle, but they are flawlessly integrated within the information being offered. This is the most effective way to promote your company using e-mail marketing and the more you study the way other people do it, the better you’ll get at it.

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Mr. Kumar MS is a Digital Marketing Speaker & Trainer, he provides you tips on measuring success of Digital marketing. His excellent knowledge will help you to become an Internet marketing expert. He is the founder and Mentor of National Institute of Digital Marketing-Bangalore, Has Trained more than 4000+ professionals on Digital Marketing Techniques, he can be reached at
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