Startup

Bangalore scripts start-up success in the country

In India Bangalore continues to be a start-up hotspot.

Find How Digital Marketing Helps Startups Reach Their Goals

Prior to Digital marketing, Companies were spending millions of dollars on Offline Marketing techniques like print, TV, Paper, Hoardings and radio advertisements. Now, Internet usage has changed everything. The access to world wide marketing opened up to startup brands as the cost of advertising significantly dropped throughout the years. The Financial Times defines digital marketing as “the marketing of products or services using digital channels to reach consumers.” Today, social media marketing is further expanding Internet marketing by making customer interaction easier. A digital marketing strategy has one reason: to promote and market a brand through different types of Digital media channels. The most widely-used forms of digital marketing are SEO, social media, video marketing, Pay ...

Facebook tests ‘Express Wifi’ in India

Facebook tests ‘Express Wifi’ in India for offering quality internet access As indicated on Facebook’s Internet.Org page, the organization’s “Express Wifi” is live in India and it is “working with carriers, internet service providers and local entrepreneurs to help expand connectivity to underserved locations around the world”.  However,  Facebook did not reveal if the Wi-Fi will give limited access to a couple of sites, similar to its Free Basics, or provide full access. Express Wifi enables local entrepreneurs to give quality Internet access to their neighbors and make a steady income. “Working with local internet service providers or mobile operators, they are able to use software provided by Facebook to connect their communities,...

7 Types of Email Marketing campaigns for Startups

Best Email Marketing campaigns for startups  Across all industries, only 3.26% of emails generate a click-through, its really important to get a decent understanding of email marketing if you are hoping to engage effectively with your targeted  audience. In this article we will cover the top seven types of email marketing messages, how to use them successfully. Lets See some email marketing facts 1. What desktop? Fifty-one percent of email is opened on a mobile device. 2. Rise and shine! Four out of five smartphone users check their phones within 15 minutes of waking up. Eighty percent of those say it’s the first thing they do in the morning. 3. Get in the pocket. People check their smartphones up to 150 times per day. 4. Give the people what they want. Adding videos to your email campaign...

A Learners Guide for Startup Marketers To Have An Edge With PPC

For startups, when looking for a marketing edge, many will turn to pay per click advertising (PPC) to drive instant targeted traffic to their websites and drive their online sales. As the startups begin to set up their shop, promote and sell their products, PPC can be overwhelming. Here’s the thing with PPC: it is a live-action and real-time slugfest. When a new idea is being tested before being launched in the market, there is always a time constraint to wait for a search engine campaign to kick in and deliver organic traffic. While it might seem that PPC could be pretty straightforward, it is and it isn’t. With a well-thought out, well-written campaign having the right hacks, PPC advertising can prove to be a fruitful investment to get startups off the ground, where they are using other ...

Fundamental Strategies To Launch A Successful Start-up

“Great entrepreneurs are not just passionate about their business idea, but have enough passion to weather all the obstacles and see things through to the finish line” – Barbara Corcoran. Regardless of the global financial meltdown, economic crisis or talk of a recession looms, it remains certain that there’s always room for businesses created by the innovators to continue dreaming. While various markets and businesses fail to grow with the changing times, others rise to take their place. Trade and commerce has profoundly transformed the history of mankind and we are continuously evolving as long as we stay hungry. The entrepreneurs, often characterized as the “rock stars” of the business world, enjoy a reputation as freewheeling, innovative mavericks. Entrepreneurs continuously innovate, ...

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