SEO Blog

Techniques to build good links

There has been turbulence spreading on involving link building after Google released its penguin update. Penguin update penalized sites that involved in manipulative link strategies, hence horrified marketers on the safety of link building. SEOs know that link building could be difficult and time-consuming. Google has made it clear that bad and valueless links will not help you spring up in the search engine, in the same way bad links could even harm your efforts. A good link building is more valuable than ever. Google will reward you if you put in the time and effort to understand and begin practicing good link building tactics. Matt Cutts has confirmed that links are still the best way for Google to determine the relevancy of a site. Considering the budget, it is wise to start link build...

Common SMM mistakes

During the last few years social media has entered into our lives form mere platform of communication to an influential resource of our everyday lives. This has become a super power tool for the companies and businesses to be engaged in people’s day-to-day affairs. Being an open forum, social media provides companies access to people’s preferences on brands and what they discuss , thus giving the business owners the right ways to interact with potential customers. Morever, people themselves use social media to know more about certain brands and companies. A social media can provide people/customers interactive kind of information; as a result most of the companies this day include Social Media Marketing (SMM) in their marketing strategies. SMM is not blind advertising; it uses a diverse ki...

Importance of image optimization in search engine marketing

There is a wide range of search engine optimisation techniques such as content marketing, author ranks, long form texts and link building. Amidst all these methods image optimization is easy to overlook. But it is a Himalayan blunder. Image page views are massive. According to the 2010 status the daily page views on Google Images soared to 1 billion.

SEO Challenges of 2014

The year 2013 has been tough for many of the SEO experts. Earlier version of Penguin and Panda together with the newly launched Hummingbird has shaken the conventional ideas regarding search engine marketing.

How to drive traffic to your website

Traffic on the road is a nuisance but traffic on a website is a blessing. There are umpteen ways to drive traffic both online and offline. Though some techniques are more fruitful than others, there are others which have improved and become obsolete over a period of time.  The overall conversion rate of an eCommerce website is just 3per cent, which accounts for a lot of traffic to become successful. If one webmaster survives for 100 visitors a day another may need at least 1000 for their business to run.

Measuring SEO for Your Site Using Google Analytics

Google Analytics Tool If you’ve been reading much of what I’ve written over the years, you’ll know that I’m not a fan of using search engine rankings as a measure of success for SEO. Thankfully, we have much better ways to measure SEO success today, thanks to tools like Google Analytics.

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