SEO Blog

Secrets Of Successful SEO

Earlier it was easy to log in to any analytics platform and download every single keyword that drove traffic to the site (or keywords relevant to a section or a page). Today secure search has made it much difficult to determine the keywords you are already getting traffic from; there are plenty of large scale data sets available that can give you the same results in a fraction of the time and cost. Large keyword indexes like those offered by SEMRush or seoClarity provide the ability to view the keywords you rank for across tens of millions of keywords, complete with information on search volume and rankings for each. However, getting a download of all the keywords you already rank for is just part of the equation and simply shows you where you stand right now. As the following diagram disp...

Tips to Promote Website Contents on Internet

Relevant content is integral for increasing your website popularity. Once you are done with researching on understanding what it is that your audience is looking for and then developing a great piece of content, the last thing you want to do is to make sure that you’re getting your content in front of the right people at the right time. This isn’t always a numbers game quality and relevance is the key here. There are two types of promotion:-Paid promotion and Organic promotion. Both of these are important for success of your content.  Organic Outreach Reaching out to the right people can earn you great returns on your content. The only issue is: How to reach them? Stop mass emailing blogs about your content, instead be more targeted. You will gain much better response if you tailor your co...

How To conceptualize your new content to drive traffic

How to conceptualize your new content to drive traffic is a big question in digital marketing. Content marketing and link building is an integral part of the modern-day SEO campaign. Creating a content that is relevant within your niche and other websites reading it and sharing it on their site is not as simple as it sounds. Identifying the content gap is the need of the hour. You don’t need to reinvent the wheel here; in fact, take a look at ways to build upon existing popular content first before even coming up with new concepts. In order to conceptualize your new content and gain an idea on what content works well within your niche, there is a very handy free tool called BuzzSumo. BuzzSumo permits you to hunt through popular content based on a search query that you input. You can sort o...

Twitter Rolls Out ‘White Cards’ for Marketing

Twitter has launched a new method of advertising called Website Card. Website Card will be available to all advertisers on mobile and desktop. It enables marketers to exhibit rich content from a website on Twitter. This is similar to the Lead Generation Cards that is being introduced last summer, but Website Cards are meant to drive traffic to a specific page on a website. Website Card is a new method of advertising that helps advertisers to easily surface website content within a Tweet and drive relevant traffic to any page of their site, such as their product page, home page, or an important blog post. This card permits users to discover interesting content easily while giving advertisers the ability to drive a higher volume of URL clicks since users are able to preview an image, related...

Tumblr Launches Two-Factor Authentication to keep Hackers at Bay

Due to the increase in hacking cases, the leading blogging platform, Tumblr is getting on the two-factor authentication bandwagon. This type of security feature has been already adopted by many top social media platforms like Twitter. Two-factor authentication makes it more difficult for hackers to access users’ Tumblr accounts because it requires more than a password. As per the new security protocol, after logging into one’s account, the user must also key in a unique code sent either via SMS or through an authenticator app. To set up two-factor authentication users must: Visit their account settings. Click the ‘Enable’ checkbox. Enter their phone number. Decide if they want to receive the code via text or through an authenticator app. Both are recommended in case a backup is required. T...

What are Sitemaps & Why to Use Sitemaps in a Website?

What are Sitemaps & Why to Use Sitemaps in a Website?Sitemaps are used by webmasters to tell search engines about pages on their sites that are available for crawling. To be precise, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL (when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl the site. Web crawlers find out pages from links within the site and from other sites. Sitemaps provide this data to allow crawlers that support Sitemaps to pick up all URLs in the Sitemap and study about those URLs using the associated metadata. Using the Sitemap protocol does not guarantee that web pages are included in search engines, but p...

How to Upload Keywords into Google Keyword Planner

How to Upload Keywords into Google Keyword Planne? You can upload your own list of keywords into Google Keyword Planner from an external file using a CSV file (comma-separated values). After uploading the keywords, you can use Keyword Planner to get historical statistics or traffic estimates for them. What are the file types that you can use: CSV file exported from AdWords Editor, CSV file created using Excel, CSV file created using Google spreadsheets, or any other spreadsheet programs,CSV file created using a text editor, like TextEdit or Notepad. You can also upload a .zip file of any of the above. What should be the File format? If the file contains only keywords, then it should be listed line by line. If your file includes keywords grouped into ad groups, you’ll need to create a...

How to Use Google Keyword planner for Keyword Ideas

Google Keyword planner was earlier called as Google Keyword tool.  Google Keyword planner helps to find out the Search Volume of a particular Keyword during the Past years. It also provides details on the Advertiser Competition and biding Value for the Keyword along with suggesting more Keywords. Off late Google Keyword planner is integrated with Adwords.

Best Enterprising Tools for Freelancers

A freelancer requires a lot of enterprising tools for better performance. A freelancer requires delivering quality and timely services and products to his clients in order to grow in business. But managing a business by multitasking as worker, business head, creating invoices, billing and marketing would be extremely tough and you may fail to deliver quality work on time. To wade off such inconsistencies, you need to adopt certain enterprising tools that would help in systematizing your work, disturbance-free communication with clients and customers, automate processes and provide many other advantages. Here is a list of 10 best enterprising tools that you can go adopt to ease your workload. Skype This is a video feature application using which you can communicate with your remotely locate...

Role of Page Caching in Site Performance

Page caching is one of the best methods to improve the load time of your web pages and thus optimize your site for the search engines. Page load time has direct impact on user experience and converting traffic into leads. Experiments at Google revealed that even a half second’s difference in load times can impact to a 20% reduction in web traffic. As a result search engine companies are taking into account page load time as an important factor for determining page ranking. Methods such as GZIP file compression, HTML file size optimization, file deflation and the use of external CSS style sheets and external Javascript files could help your pages load faster and create a better user experience. Page Caching and It’s Benefits Cached pages are served up as static HTML versions of a page in or...

How to Create Your Own Robots.txt File

You can easily create Robots.txt file by setting up a free Google Webmaster tools account. After creating a Google Webmaster tools account selects “crawler access” option under the “site configuration” option on the menu bar. Once you’re there, you can select “generate robots.txt” and set up a simple Robots.txt file. After creating the Robots.tst file select the “block” option under “action” and then specify the robots that you want to block under “User-agent.” After that simply type in the directories that you want to block under “directories and files.” As you do this, be sure that you leave the “http://www.yoursite.com” part of your URL off. For example, if you want to block the following pages: http://www.yoursite.com/sales http://www.yoursite.com/freestuff http://www.yoursite.com/priv...

What is The Importance of a Robots.txt File in SEO

Robots.txt file is important in SEO because Robots.txt file is what instructs the search engines which pages of your website to access and index which not to. For instance, if you specify in your Robots.txt file that you don’t want the search engines to be able to access your sales page, the search engines won’t be able to access it. Restricting search engines from accessing a few pages on your site is essential for privacy purpose and SEO purpose

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