Search Engine Optimization

16 common on-site SEO mistakes you might be making right now

                                                                                                                                                                                                                                                     SEO is more than inbound marketing. There’s massive overlap, but there’s a technical side to SEO that sometimes gets neglected, especially by casual followers of the industry. As somebody who spends a great deal of time looking at sites searching for opportunities to optimize, I notice patterns that creep up often: technical mistakes that show up again and again. Let’s go over these mistakes. 1. Nofollowing your own URLs 2. Not using canonicalization 3. Poor use of outbound links 4. Not enough outbound links 5. Poor internal link structure 6. Poor U...

PPC + SEO = match made in marketing heaven

Are your SEO and PPC teams working in silos? Columnist Julian Connors discusses several ways SEO and PPC can combine efforts to improve their strategies and drive more conversions.  It has been quite a year for the Search Engine Results Page (SERP). We’ve seen numerous algorithm updates, including a final Penguin update and the introduction of Possum. We also saw major changes to the way ads are displayed on desktop SERPs. Google continues to tweak how online consumers receive content through organic and paid listings. In order to meet the demands of today’s search landscape and connect with more qualified consumers, strategists need to create campaigns that treat SEO and PPC as a unified silo, as opposed to separate disciplines. Google’s never-ending quest for SERP perfection The ongoing ...

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