Digital Marketing

Social Media Postings- how they change our minds ?

Hey, this is a tricky question to answer! Almost all of us are on some media platforms. We have groups of our kind. We discuss and express things of our choices. People follow social media posts that attract their preferences. People like them, think about them and give unique responses as per their personal traits. Human beings are imaginative. They learn from the environment. Now we are residing in the digital environment. We get all our information from the social media platform. We come across several social media posts in our everyday news feed. They are hanging there purposely. Either they find us or we find them! What are Social Media Postings? Social Media Postings can be done with different approaches. The main purpose of social media post is to let people know about something. Th...

FACEBOOK PAGE VS FACEBOOK GROUP- Which One to Use & How to Use?

Why one should use Facebook for business promotion? The way we promote our business defines its reach to audience. The platform we select for promotion expresses how sincere we are. Business practices overtimes have evolved. Social media involvement has become an integral part of business promotion. People are very much active social networking platforms like Facebook, Twitter, Instagram, Snapchat, WhatsApp for communicating their everyday affairs. They get news and gather information through their social media community. From a ten-year-old to a nonagenarian everyone has found their place in the social media group. There is a very old saying that business should stay where its audiences are. While considering the presence of all age groups, all professionals irrespective of location, gend...

7 ‘Must-have’s for Digital Marketing Strategies

  How to create the best digital marketing strategy for your business? It is the question that keeps haunting the Chief marketing officers of today’s tech world. They are all trying to reach their audience. The digital platform is the most effective tool to reach your audience. According to a study, people don’t rely much on online ads. They have more trust on TV, radio or newspaper ads rather than any online advertisement even now. Here you can understand how important it is to develop a strong relationship with your audience. A smart digital marketing strategy can make you earn that. A CMO should understand how to work beyond any digital limitation, how to make the audience largely involved with the businesses or how to leverage trends harmoniously with the needs and requirements of the ...

TOP 10 COMPANIES IN INDIA

WAT CONSULT: If you are a brand and want to connect, collaborate, converse and co create with your end customers then Wat Consult should be your choice. A digital and social media agency which makes good use of social, digital, mobile and search platforms. Delivering across various value chains this digital agency focuses mainly on introducing a brand, online building, its reputation and in turn increasing sales. DIGITAL CORSEL: With a team of highly skilled core members, this Bangalore based Digital agency has the vision to find creative solutions for their clients. They implement this through brand strategy, innovative communication blended with the latest technology. , Digital Corsel believes that the client’s prosperity is totally their responsibility and helps them achieve greater hei...

TOP 10 DIGITAL MARKETING COMPANIES IN INDIA

NIDM: NIDM holds the reputation of being the trendsetter in Digital Marketing Training in Bangalore.  Being one of the early birds as a training institute, NIDM has gained immense popularity by training more than 5000 + professionals. With 6 plus years expertise, they pledge to provide quality education hence inducing confident digital marketers. NIDM offers Classroom, Online and Corporate training from beginners to advance level. DIGITAL VIDYA: Digital Vidya takes pride in launching Social Media Marketing Workshop Series in India since 2009. Digital Vidya. Being the leading Digital Marketing and Data Analytics training company it has completed 1900 + trainings with 26500 plus participants till date. Their customized training programs for Corporates has gained them accolades from companies...

Buying a pre-owned domain? Check these 10 things first:

Purchasing a previously owned domain can be risky, but I have some tips to help you with the domain and ensure a smooth site migration. With over 1 billion websites on the World Wide Web today, it comes as no surprise that the domain name you may want to use is already owned by someone else. Luckily, in some cases, the current owner might be willing to part with it — for the right price. Acquiring a pre-owned space can drastically affect your SEO endeavours, so it is critical to approach such a buy with alert. It is prescribed that you do your due industriousness — it’s normal for a space name to have changed hands ordinarily, and simply like purchasing an utilized auto, it’s frequently hard to get the full history. While looking at the SERPs and filtering for any spammy connec...

16 common on-site SEO mistakes you might be making right now

                                                                                                                                                                                                                                                     SEO is more than inbound marketing. There’s massive overlap, but there’s a technical side to SEO that sometimes gets neglected, especially by casual followers of the industry. As somebody who spends a great deal of time looking at sites searching for opportunities to optimize, I notice patterns that creep up often: technical mistakes that show up again and again. Let’s go over these mistakes. 1. Nofollowing your own URLs 2. Not using canonicalization 3. Poor use of outbound links 4. Not enough outbound links 5. Poor internal link structure 6. Poor U...

What is sniply? How does it help you in social media conversions?

What is sniply? Sniply is a simple tool that allows you to overlay your own custom message onto any piece of content. You don’t have to own the content to add your message, so you can appear on Mashable, New York Times, TechCrunch and pretty much wherever you wish! This creates an opportunity for you to include a call-to-action like a button linking back to your website. How does it helps you in social media conversion? Sniply adds your custom call-to-action to any page on the web, allowing you to engage your followers through every link you share. For example, you can attach a button to the page that links to your own website, so that people can discover you while they read. With well over a billion pieces of content shared every single day, to build something that can help you capture th...

What is SMAC and How it Helps your Digital Marketing strategy?

We have 4 Methodologies which drive traffic to an online business known as SMAC: Social, Mobile, Analytics and Cloud. These four make a workplace that empowers organizations to enhance their operations and come closer to their customer base getting more reach while keeping overhead expenses at the minimum. This unstructured information is utilized by organizations to make a unique model of doing business.     The good thing about SMAC is that organizations using these solutions are more collaborative, productive and better linked while getting real time information. So let’s understand SMAC Social networking: These platforms are dominating the market. The influence is so big, that businesses and industries all over the globe are using social multimedia platforms to market and promote...

Facebook Chat Bot

                                                                                                                                                                                                                                 As Facebook says in its blog, “bots can provide anything from automated subscription content like weather and traffic updates, to customized communications like receipts, shipping notifications, and live automated messages all by interacting directly with the people who want to get them.” How is this significant? For long, a lot of companies have been talking about how the messenger is becoming the platform of late. Just see your own behaviour, messengers — maybe just one, or many — are among the most used apps on your phone. If you are a regular user of Facebook Messe...

PPC + SEO = match made in marketing heaven

Are your SEO and PPC teams working in silos? Columnist Julian Connors discusses several ways SEO and PPC can combine efforts to improve their strategies and drive more conversions.  It has been quite a year for the Search Engine Results Page (SERP). We’ve seen numerous algorithm updates, including a final Penguin update and the introduction of Possum. We also saw major changes to the way ads are displayed on desktop SERPs. Google continues to tweak how online consumers receive content through organic and paid listings. In order to meet the demands of today’s search landscape and connect with more qualified consumers, strategists need to create campaigns that treat SEO and PPC as a unified silo, as opposed to separate disciplines. Google’s never-ending quest for SERP perfection The ongoing ...

Mobile-Friendly Test API lets you test URLs using automated tools

With so many users on mobile devices, having a mobile-friendly web is important to us all. The Mobile-Friendly Test is a great way to check individual pages manually. We’re happy to announce that this test is now available via API as well. The Mobile-Friendly Test API lets you test URLs using automated tools. For example, you could use it to monitor important pages in your website in order to prevent accidental regressions in templates that you use. The API method runs all tests, and returns the same information – including a list of the blocked URLs – as the manual test. The documentation includes simple samples to help get you started quickly.   Source: Google webmasters Blog

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