Business

WHY TO HIRE A DIGITAL MARKETER?

Before answering the question of why a digital marketer should be hired, it is prerogative to understand what is digital marketing and what does a digital marketer do. Further is to be discussed reasons why digital marketing such an important mode in the marketing of the product or service today. World today is running on technology. Consumers have access to information at any point in time anywhere. The information these days mainly come from media, company/brand and friends and family who are again technology users. The Internet is today’s language. Unlike traditional marketing methods and sale and purchase, digital marketing helps consumers to- 1) Identify brands they can trust 2) Get the feeling that their preferences are well understood by the companies 3) Receive personalized and use...

TOP 10 COMPANIES IN INDIA

WAT CONSULT: If you are a brand and want to connect, collaborate, converse and co create with your end customers then Wat Consult should be your choice. A digital and social media agency which makes good use of social, digital, mobile and search platforms. Delivering across various value chains this digital agency focuses mainly on introducing a brand, online building, its reputation and in turn increasing sales. DIGITAL CORSEL: With a team of highly skilled core members, this Bangalore based Digital agency has the vision to find creative solutions for their clients. They implement this through brand strategy, innovative communication blended with the latest technology. , Digital Corsel believes that the client’s prosperity is totally their responsibility and helps them achieve greater hei...

Google to launch localized digital payment service TEZ app for india.

  After several weeks of speculation and leaked details, today Google officially unveiled its first big foray into mobile payments in Asia. The Android and search giant has launched Tez, a new mobile wallet in India that will let users link up their phones to their bank accounts to pay for goods securely in physical stores and online, and for person-to-person money transfers. “Send money home to your family, split a dinner bill with friends, or pay the neighbourhood chaiwala. Make all payments big or small, directly from your bank account with Tez, Google’s new digital payment app for India,” Google notes in its information portal about the new app. Tez is launching today on iOS and Android in the country and will see Google linking up with several major banks in the country by way of...

Wal-Mart joins with Google to deliver voice-enabled shopping to beat AMAZON:

Wal-Mart has announced plans to collaborate with Google’s Home device to offer voice shopping. Wal-Mart, the world’s largest retailer, seems to be keeping a close eye on Amazon, whose smart speaker, Echo, has met with success nationwide. Starting in late September, Walmart will make hundreds of thousands of items available for voice shopping via Google Assistant. You’ll be able to link your Walmart account with Google to get personalized shopping results from your past purchases at the retailer via its Easy Reorder feature. Google to let shoppers order hundreds of thousands of items on Walmart.com through Google’s voice-activated assistant, either on the Google Express app on a smartphone or via a Google Home device. Walmart says it will have more items available th...

Bangalore scripts start-up success in the country

In India Bangalore continues to be a start-up hotspot.

Find How Digital Marketing Helps Startups Reach Their Goals

Prior to Digital marketing, Companies were spending millions of dollars on Offline Marketing techniques like print, TV, Paper, Hoardings and radio advertisements. Now, Internet usage has changed everything. The access to world wide marketing opened up to startup brands as the cost of advertising significantly dropped throughout the years. The Financial Times defines digital marketing as “the marketing of products or services using digital channels to reach consumers.” Today, social media marketing is further expanding Internet marketing by making customer interaction easier. A digital marketing strategy has one reason: to promote and market a brand through different types of Digital media channels. The most widely-used forms of digital marketing are SEO, social media, video marketing, Pay ...

A Learners Guide for Startup Marketers To Have An Edge With PPC

For startups, when looking for a marketing edge, many will turn to pay per click advertising (PPC) to drive instant targeted traffic to their websites and drive their online sales. As the startups begin to set up their shop, promote and sell their products, PPC can be overwhelming. Here’s the thing with PPC: it is a live-action and real-time slugfest. When a new idea is being tested before being launched in the market, there is always a time constraint to wait for a search engine campaign to kick in and deliver organic traffic. While it might seem that PPC could be pretty straightforward, it is and it isn’t. With a well-thought out, well-written campaign having the right hacks, PPC advertising can prove to be a fruitful investment to get startups off the ground, where they are using other ...

Fundamental Strategies To Launch A Successful Start-up

“Great entrepreneurs are not just passionate about their business idea, but have enough passion to weather all the obstacles and see things through to the finish line” – Barbara Corcoran. Regardless of the global financial meltdown, economic crisis or talk of a recession looms, it remains certain that there’s always room for businesses created by the innovators to continue dreaming. While various markets and businesses fail to grow with the changing times, others rise to take their place. Trade and commerce has profoundly transformed the history of mankind and we are continuously evolving as long as we stay hungry. The entrepreneurs, often characterized as the “rock stars” of the business world, enjoy a reputation as freewheeling, innovative mavericks. Entrepreneurs continuously innovate, ...

Bangalore scripts start-up success in the country

In India, Bangalore continues to be a start-up hotspot. The city has shot up four places in the latest Global Startup Ecosystem Ranking by San Francisco-based Compass, a research firm that provides global benchmarking tools. The world’s 2nd fastest growing start-up ecosystem, has the youngest entrepreneurs, says study. Their current rankings have new entrants, cities climbing the rungs of success while those that slipped. Bangalore ranks 15 and is the only Asian city apart from Singapore to figure in the top 20. The city scores big time on exit valuations. Bangalore witnessed five times more exit value last year than it did in 2012. Across twenty startup cities, the average value was up 78 percent, so Bangalore outstripped them handily. But Berlin did even better, thanks to the IPOs ...

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