Across all industries, only 3.26% of emails generate a click-through, its really important to get a decent understanding of email marketing if you are hoping to engage effectively with your targeted audience.
In this article we will cover the top seven types of email marketing messages, how to use them successfully.
Lets See some email marketing facts
1. What desktop? Fifty-one percent of email is opened on a mobile device.
2. Rise and shine! Four out of five smartphone users check their phones within 15 minutes of waking up. Eighty percent of those say it’s the first thing they do in the morning.
3. Get in the pocket. People check their smartphones up to 150 times per day.
4. Give the people what they want. Adding videos to your email campaigns can increase click rates by 300 percent.
5. Party on social; get to business with email. Email marketing ROI is 43 cents to every dollar spent.
6. Be the brand that knows everybody’s name. Personalized emails can generate a 20 percent increase in revenue.
7. Take home the bacon. Lead nurturing emails get 4-10 times the response rate than standalone email blasts.
8. Don’t be spam. Receiving too many emails is the number one reason people unsubscribe.
Types of Email Marketing
1. ‘Welcome’ Emails
The average open rate for welcome emails is 50 percent, making them 86 percent more effective than email newsletters. Welcome emails have among the highest open rates of all types of emails, When someone signs up to your mailing list or subscribes or fills a form/Account, the first thing they should receive from you is a ‘Welcome’ email. This first response email represents a good chance to create credibility and trust, and enhance your brand value.
It confirms their subscription. A lot of customers will hand over their email address without thinking about the potential emails you’ll be sending. A ‘Welcome’ email tells them to expect more emails, so you don’t get banished to the spam folder.
2. ‘Educational’ Emails
These types of emails should assist or answer questions that an organization’s subscribers may have. A good opportunity to send educational emails, for example, is to highlight new content on your website or to share an interesting article or blog.
By building regular communication with your subscribers, they will begin to recognize your brand and associate it will something reliable and trustworthy.
2. ‘Order status / Transaction’ Emails
Transactional emails enjoy a high click-through rate, as they tend to be very specific towards the customer. They also tend to contain important information such as confirmation and receipts.
Transactional emails such as these typically have average open rates that exceed 75%; however, few marketers use these opportunities to build customer relationships and grow revenue. Easy to automate based on the actions your customers take on the site.
3. Anniversary/Birthday Emails
Anniversary emails are a great way to make a personal connect with your subscribers. Sending birthday or holiday wishes to your subscribers is a great way to keep your organization top of mind. And because of the fantastic targeting, these emails tend to get a remarkable response.
Birthday emails generated more than two times the revenue of bulk mailings to the same customers.
4. Lead Nurturing Emails
This is specifically targeting subscribers that you want to turn into customers. This can be a time consuming but highly rewarding way of engaging with your subscribers. This type of email helps you move a lead through your sales funnel, while cutting the amount of time required by a sales team to educate prospects about your services and products.
Lead-nurturing emails should be short emails with the main purpose of driving prospects to take action on your website.
5. Sales Announcement Emails
If your company has a new product/service or a special promotion based around a product line, send out an email—or a series of emails—to announce the news and help pique customers’ and prospects’ interest.
if your company is running a sale/Offer or discounts these mails will give you better results and more user engagement.
6. Cross-Sell Recommendation Emails
Use customers’ purchase histories to create email campaigns with information about other products you sell that they may be interested in purchasing. For example, if a customer recently bought a smartphone, you know he or she may also be in the market for such accessories as cases, covers, and screen protectors.
7. Event Emails
With these emails, you can create a comprehensive email campaign around your events—including webinars, presentations, and conferences—to help build interest and encourage participation. Event emails would include invitations, follow-up invitations, reminders, and thank-you emails.