Building Super Audience is not a trick of magic wands. There are geniuses out there who reverently speak of the term ‘growth hacking’. The truth is that you have to climb ladders of logical and scientific practices to expand the arena of a super audience. Instead of using trick and techniques to earn the super audience, let us learn of scientific threads in digital marketing.
According to the survey of Delhi School of Digital Marketing, 80% of marketers anonymously have agreed on the positive influence of data utilization. But, almost 85% of pinpoint data hardly gets explored by the marketers to produce great results.
A data-driven digital marketing strategy is the most advisable, effective and result based initiative to leave an exceptional trace on business ROI. The practice of this strategy enables us to act more aggressively and practically to build the community of super audience. By tracking data, making subjective goals, evaluating ideas we learn where to point our masterstrokes.
Here are some sustainable and thrifty ideas to build super audiences for your ads.
# Connect empathically with customer behaviour:
Your customers are imaginative, social and interactive. Skillfully give them something identical of them. Give them names, home, work, passion. Being empathetic to the life of customers help you generate a strong connection with them.
If you are being to understand the practices and responses of your customers, you will perceive the areas of their interests. By using their online habits you can turn them into loyal customers.
A great customer persona is an effective transformation element. As per business statistics 95% B2c companies prefer Facebook as their promotional medium whereas 96% of B2B Companies go for LinkedIn. This statement manifests the importance of channels in product promotion. Selection of channels is crucial to reaching an appropriate audience for your business. You need to calculate in which channel your audience spends most of the time and what are their behavioural traits on those channels. Creating thrifty ads on specific channels attracts targeted audiences to your products and services. It makes them think and discuss the product and services.
# Leverage digital tools to attract larger audience:
A perfect digital marketing strategy leverages the results of digital tools and integrates them to influence the interests of the audiences. What is your audience doing? What are their time preferences for online crawling? What makes them happy? What does make them unhappy? Digital tools like Google Ad Words, Google keyword planner, Google Analytics provide all the information you need about the audience.
Now, you integrate all those information and deliver your audiences what they are looking for. Their satisfaction pushes your reach further and earns larger audience you.
Your “lookalike audience” is a group of customers who have already loved and preferred your products and services. This audience has some specific characteristics. You need more people with similar characteristics to grow your business. Businesses can use this group to make a suitable strategy for lookalike audiences. Facebook is the place where you can put the list of your ideal customers and create a lookalike audience group for your business. The Facebook algorithm will do its work and helps you to find the same characteristic candidates for your business.
# Build Super Audience:
Now you have mastered the art of lookalike audiences. You have learned what interests them. You have implemented your ideas. And they worked so well. You know now where to lose your knot and where to tighten your grip. By making some relevant interest lists you can spice up the responses of your already existed audience and turn them into the most loyal audience for your brand.