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Blog / Digital Marketing / Featured Slider / Search Engine Optimization / SEO Blog

16 common on-site SEO mistakes you might be making right now

                                                                                                                                                                                                                                                     SEO is more than inbound marketing. There’s massive overlap, but there’s a technical side to SEO that sometimes gets neglected, especially by casual followers of the industry.
As somebody who spends a great deal of time looking at sites searching for opportunities to optimize, I notice patterns that creep up often: technical mistakes that show up again and again.
Let’s go over these mistakes.

1. Nofollowing your own URLs
2. Not using canonicalization
3. Poor use of outbound links
4. Not enough outbound links
5. Poor internal link structure
6. Poor URL architecture
7. Using frames
8. Using unindexable formats
9. Not using transcripts
10. Using image alt attributes incorrectly
11. Unintentional cloaking
12. ‘Sneaky’ redirects
13. Missing or duplicate meta descriptions
14. No XML sitemap (or an out-of-date one)
15. Bad use of subheadings
16. Bad use of bold formatting

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